Beautycounter is putting safer beauty into the hands of everyone

When I was pregnant with my first son, Owen, nearly seven years ago I did all kinds of research on ‘how to raise healthy kids.’  What my research focused on, however, was solely food and nutrition related.  As I learned more, I changed my diet slowly by slowly and when he was born, I breastfed and made his baby food.  When he was old enough for solids, we bought only organic.  We researched where our meat, eggs, and dairy were coming from, and spent a fortune purchasing only the best quality food from our local co-op down the street.  I read somewhere that his generation was going to be faced with higher rates of cancer, heart disease, autoimmune disease and other many other health problems, and I was bound and determined for him to be the exception.  So … we prioritized healthy food over many other luxuries.


What I didn’t know, however, was that my baby … and soon all three of my ‘babies’ were being exposed to thousands of chemicals simply by the products we were putting on them (and by the products I was putting on me)!  That sunscreen, and bug spray, and bubble bath, and shampoo, and body lotion … I never thought that they might not be safe; don’t we live in the US that regulates everything?

I’ve recently come to learn that when it comes to the personal care industry, there is little regulation (and especially in the United States).  Companies are allowed to use harmful ingredients, make their own judgments about safety, and then market them to us however they see fit (i.e.  ‘all natural’) with no regulation.

And that is when I found Beautycounter.

Beautycounter is putting safer beauty into the hands of everyone

Beautycounter is on a mission to get safer products into the hands of everyone.  They are committed to progress and to bringing greater awareness to the safety of the cosmetic industry.  And, maybe best of all … they Beautycounter is a one-stop-shop for all your family’s personal care needs.  You can rest assure that the ingredients in their products have been vigorously investigated and will never include the more than 1500 chemicals on their ‘Never List.’

Decades of studies indicate that serious health issues (including but not limited to asthma, cancer, and infertility) are on the rise and are due in some part to our ongoing exposure to toxic chemicals—whether it’s in the shower, on our commute, while we eat lunch at a local restaurant, or when we clean our kitchens at home.

There are more than 80,000 chemicals on the market today. Many don’t have any safety data. This is particularly true of those used in the skin care and beauty industry.

What’s worse is that the Food and Drug Administration (the agency that regulates cosmetics in the United States) allows companies to use chemicals known to be extremely harmful in the products we put on our bodies and on our kids’ bodies every single day, day after day, and to make their own judgments about safety.

It’s time for a change.  We deserve more:

The United States has not passed a major federal law to regulate the safety of ingredients used in personal care products since 1938.

Over the past two decades, the European Union has banned more than 1,300 chemicals in the product formulas of personal care products and restricted the levels of over 250 more in such products. The United States has only partially banned 11 to date.

Beautycounter is putting safer beauty into the hands of everyone

We deserve better, and we’re doing something about it.

At Beautycounter, we’re committed to a health and safety standard that goes well beyond what’s required by U.S. law: We’ve banned the use of more than 1,500 questionable or harmful chemicals through our “Never List”—all while ensuring our products perform and that they’re as indulgent as any other luxe shampoo, lipstick, or oil in the market.

This is about progress—not perfection. Because every little bit counts.

Interested?  Now it’s your turn.

Beautycounter is putting safer beauty into the hands of everyone

Beautycounter has a full line of skin care, body care, cosmetics, sunscreen, and baby and kid care products. It really is a one-stop-shop for healthy beauty and healthy body care for your entire family.

Click HERE to learn more, browse products, and join the movement to putting safer beauty into the hands of everyone.

If your excited, but don’t know where to start, send me a message (stahl {dot} katie {at}  I’d love to talk with you about these products, the company, and all the great opportunities we have!


Safer, Better Beauty; Beautycounter

Give the gift of better SAFER beauty this holiday season with Beautycounter.  Great gift packages available now!